Company Articles

BHS Tabletop – Company News

Scandinavian minimalism meets Japanese purism – SCHÖNWALD presents its SHIRO porcelain collection

January 2019

Clean lines, purism and minimalism – the new SHIRO collection from SCHÖNWALD picks up on the “Japanordic” design trend that connects Japanese and Scandinavian culture. With its range of white hard porcelain, the specialist for professional porcelain is not only addressing those restaurateurs who take particular delight in experimenting with innovative concepts. In fact, the basic modern collection of bowls, coupe plates and cups meets gastronomic needs across the board. SHIRO offers inspiration for casual presentation and provides a platform for uncomplicated food ideas, as well as for the modern banquet. SCHÖNWALD will be showing the new collection designed by Stefan Diez and Andrea Lenardin at the Ambiente in Frankfurt (Hall 4.2, C20) from 8–12 February 2019.

Schönwald, January 2019

SHIRO porcelain collection: a liaison between Scandinavian and Japanese design

SHIRO’S fascination lies in the unique interplay between the Japanese and the Scandinavian cultures. The “Japanordic” design trend is renowned for concentrating on the essentials through reduced design and colour. Precisely these characteristics are united in the new SHIRO porcelain collection: Scandinavian minimalism meets Japanese purism. The sturdy edge is the connecting design element which makes the collection so distinctively expressive. Another shared feature is the fluid lines that vary in differing proportions. Together these two design attributes lend SHIRO a new and surprisingly powerful aesthetic.

An exclusive range for contemporary gastronomy

The attractive china collection SHIRO comprises around 30 pieces with plates, bowls and cups in different sizes. One of the highlights is the plateau plate whose generous size makes it particularly suitable for creative food presentation. The extensive range of bowls in different sizes meets the requirements of contemporary food service. All of the current coffee culture trends can be covered with the cup concept that contains pieces with and without handles.

Outstanding design: Porcelain collection by Stefan Diez and Andre Lenardin

The design of the new collection was created by the award-winning and renowned industry designer, Stefan Diez, from Munich in collaboration with Andrea Lenard in. The two designers are well-known for their high level of technical expertise and outstanding sensitivity. Taking an approach of teasing something specific out of the generic, and lending an effort-less refinement to the commonplace, the designers have succeeded in creating a unique collection for modern food service concepts. SHIRO benefits from the accustomed high quality “Made in Germany” of SCHÖNWALD hard porcelain which is indispensable in the area of professional food service.

For further information:

Riegg & Partner Werbeagentur GmbH

Sabine Prell an Cosima Benker

Kulmbacher Straße 38 – 40, 95512 Neudrossenfeld

Tel. +49 (0)9203 / 996-16

prell@riegg.com

benker@riegg.com

About the author

Related Posts

Leave a Reply

Leave a Reply

Your email address will not be published.